content strategy
Strategy & Brand
What Is Fractional Marketing? A Guide for Small Businesses
Fractional marketing gives you a marketing team for a share of the cost of a full-time hire. Here is what it covers, what titles it replaces, and who it fits.
Social Media
7 Social Media Mistakes Small Businesses Make
Most small business accounts stall for the same seven reasons. Here is what we see in audits every month and the fix for each one.
SEO & Web
SEO and ChatGPT: How to Rank on Google and Get Cited by AI
Google rankings still matter, but ChatGPT and other AI tools now send customers to businesses too. Here are five steps to get found by both.
Content & Email
How to Repurpose One Piece of Content Into a Post, a Story, and an Email
Writing a new idea for every channel burns people out. Here is the weekly workflow we use to turn one idea into an email, a social post, and a set of Stories.
Social Media
Social Media SEO: How to Get Your Posts Found Through Search
People search Instagram and TikTok the way they search Google. Here are five steps to write your profile and posts so new customers find them.